Ela Babaei

MY STORY

Design & Architecture

I am a Multidisciplinary Designer and MFA candidate at Penn State, blending architectural rigor with human-centered design .

My journey began in traditional and technological architecture, which shaped my structural approach to graphic design. I thrive at the crossroads of physical and digital spaces, transforming abstract concepts into tangible experiences.

Skilled in UI/UX, product design, and digital fabrication, my work is driven by a deep fascination with generative systems, typography, and motion.

I have led branding and creative direction projects globally, earning recognition from prestigious institutions like IDA, Graphis, and Hiiibrand.

For me, design is not just visual—it is about creating innovative systems that merge tradition with modernity.

EXPERTISE

Branding

BRANDING &
IDENTITY

Crafting comprehensive visual systems that tell compelling stories across all touchpoints.

DIGITAL
FABRICATION

Bridging the gap between code and physical objects using 3D printing and CNC.

Generative

GENERATIVE
SYSTEMS

Using algorithms and computational design to create organic, ever-evolving visual patterns.

EXPERIENCE

2025

DESIGN REPUBLIC

Graphic Design Intern — New York, NY

Pitch presentations, branding, client proposals.
2024 – 2025

PENN STATE UNIV.

Digital Art Fabrication Assistant — PA

3D printing, CNC, material exploration.
2018 – 2023

PELLE ART

Founder & Art Director — Tehran

Creative direction, startup leadership, UI/UX.
2017 – 2023

KEYWORK

Creative Dir. & Motion Designer — Tehran

Digital campaigns, motion graphics.

RECOGNITION

Education

MFA in Graphic Design

Penn State University (Exp. 2025)

A. in Architectural Technology

Allameh Dehkhoda University

A. in Traditional Architecture

Azad University

Awards

  • Graphis New Talent 2025
  • A&A Gold Medal 2025
  • IDA Silver Award 2024
  • Hiiibrand Awards 2024

Exhibitions

A showcase of physical and digital installations.

Pattern Flow
MFA Thesis 2025
Anthology
Zoller Gallery 2024
Grad Research Exh.
HUB Gallery 2025
Sustainability Showcase
Penn State 2024
© 2026 Ela Babaei. All rights reserved.