ELA
BABAEI
ELA BABAEI
I operate at the intersection of rigid algorithms and organic aesthetic flow. My work translates complex, algorithm-driven patterns into tangible, human-centric design solutions.
Using computational tools like Grasshopper, I build generative art, while applying rigorous typographic rules to brand identities and packaging.
DISCOVER MY WORK
Exhibitions
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EXPERTISE
01. ART DIRECTION
Guiding the visual language of brands from conception to final execution, ensuring cohesive storytelling across all platforms.
02. GENERATIVE SYSTEMS
Building custom tools and algorithms to create unique, non-repeating patterns and structural artwork.
03. TYPOGRAPHY
Crafting bespoke letterforms and rigorous typographic systems for print and digital media.
04. PACKAGING DESIGN
Translating digital precision into tactile, physical experiences for products.
